Financial growth strategies for All Stages of Your Life

There is no one-size-fits-all approach to financial planning. We tailor a unique, personalized solution to your individual needs.

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Financial Advisory Services

SDM Advisors is an independently-owned financial advisory firm located in the San Francisco Bay Area. We offer a variety of integrated financial services products aimed at creating a personalized financial planning tool that you can count on now and into the future. Our team can provide investment advisory, corporate retirement plan design and implementation, estate & financial planning guidance, nonprofit advisory and cash management.

What We Do

We help you simplify your life, plan your financial journey, and reach your destination.


We explore your goals, add in any big financial needs and then develop a plan customized to fit your needs.

Retirement Plan Sponsors

We help create successful retirement plan experiences for Plan Sponsors and Participants.


Between your business and personal goals, we keep you on track financially.


While you spend time making memories with your family, we manage your financial affairs at home.

In The News …

June 1, 2023 in Wealth Management

Protected: What To Consider When Choosing A Guardian?

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May 19, 2023 in Wealth Management

Protected: If You’re Married, Coordinate Your Estate Plans

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May 16, 2023 in Wealth Management

Protected: You’ve Received A Sizable Inheritance: Now What?

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Frequently Asked Questions


    At SDM Advisors, our goal is to be your one-stop shop as you work towards your goal of achieving lifetime financial security. In many cases, an individual or family might work with an investment advisor, accountant, and insurance agent all at different firms. We believe in a more holistic approach and through our partnership with accounting firm SD Mayer & Associates, our goal is to become your trusted advisor that you rely on when you need help in areas ranging from financial planning and investments to tax planning and preparation.


    The first step to working on a financial plan is to have a brief call or meeting to learn more about you – your goals, values, interests, and relationships are all very important to us as we get to know who you are. Once we gather this information, we work on a financial plan tailored to your needs and goals. Financial planning is not one size fits all – each individual and family are unique and we recognize that as we come up with a plan that is suited for you. Together, we will then walk through your plan and tweak it throughout several meetings as needed until we come up with the best result possible. We enjoy working with clients on an ongoing basis and further developing the plan as life evolves!


    As a firm, we support a passive investment philosophy. We strongly believe [and research has shown!] that most active fund managers have not been able to outperform the market over long periods of time. That is why we work with our clients to invest in a diversified portfolio of low-cost exchange-traded funds [ETFs] and don’t try to time the market. We would rather spend a time working on updating your financial plan, in addition to tax, insurance, and estate planning, to make smart decisions that will help you achieve lifetime financial security.


    For financial plans, we work with our clients to agree on an equitable, flat fee amount based on the complexity of your plan. If you decide to invest with SDM Advisors, our fees are typically around 1% of assets under management, with incremental decreases in fees as your AUM amount increases. In addition to providing asset allocation and investment advice, our fee also includes ongoing financial planning and tax planning, as needed.

Contact Us Anytime

Locations In San Francisco, San Mateo, San Leandro & Menlo Park

Our Executive Team

Our Team

Stephen D. Mayer, CPA

Managing Partner

Our Team

Daniel P. Rush

Vice President

Our Team

Cody Martin

Wealth Advisor

Our Team

Thérèse Hjelm


Our Team

Alexandra Marksberry


Our Valmark Team

Through our relationship with the Valmark Companies, we have access to an experienced support team, with credentials spanning multiple financial disciplines – from legal, accounting, tax and financial advisory expertise to life insurance, retirement planning and securities. This team of over 100 professionals serves as our back office support staff. A sample representation of the team includes:

Our Valmark Team

Chris Finefrock, MBA, CFP®

Vice President of Financial Planning

Our Valmark Team

Michael McClary, MBA

Chief Investment Officer

Our Valmark Team

Tyler D. Denholm, CFA®

Vice President of Investment Management and Research

Our Valmark Team

Judson Forner, CFP®, CRPC®

Vice President of Planning Review

Our Valmark Team

Caleb Nitz, CFP®

Vice President of Business Development

Our Valmark Team

Chris Bottaro, MBA

Vice President of Insurance Services

Our Valmark Team

Eric Johnson

Vice President of Underwriting

Our Valmark Team

Michael Noss, FALU

Senior Underwriter

Our Valmark Team

Jessica Rorar, CFP®


Our Valmark Team

Bridget Burtzel

Director of New Business

Our Valmark Team

Mark Armstrong, CLU, ChFC

Vice President of Insurance Marketing

Our Valmark Team

Marie J. Mahoney- Krings

New Business Specialist

Our Valmark Team

Michael Michlitsch, MBA, CRPC®

VP of In Force Insurance Solutions

Securities and Advisory Disclosure:

Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc.

San Francisco Office

235 Montgomery Street, 30th Floor
San Francisco, CA 94104

Menlo Park Office

640 Menlo Avenue, Suite 2
Menlo Park, CA 94025

[email protected]